About Us

We are so glad you’re here! If this is your first visit, then please let me introduce our small business. Embellish is a locally owned gift boutique in the capital city of Alabama. We love offering you the classics in apparel, & accessories and the latest trends. We update our website daily! 

We started our company online in 2003 (on eBay of all things) and grew to have our own online website in 2008.  Most people say we did things backwards, as most business start out with a building and then go online, but we were so fortunate to start our brick-and-mortar retail store in 2011. It was a big goal we set to achieve after establishing our online presence, while staying home till our children were off to school.

As a small business owner, it is such a joy that you (our customers) have built this business. We had no previous experience working in retail, just a love for “all things fashion” and a work ethic passed down from our parents. Thank you for loving us and showing so much grace as we have grown. This year we moved to a bigger location on the corner of Vaughn Road and Halcyon Blvd in the Peppertree Shopping center. We are located directly across the street from Taco Mama.

We look forward to offering you the best shopping experience and look forward to keeping you as a valued customer for years to come. 

Team Embellish